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Juventus have played in black and white striped shirts, with white shorts, sometimes black shorts since 1903. Originally, they played in pink shirts with a black tie, which only occurred due to the wrong shirts being sent to them, the father of one of the players made the earliest shirts, but continual washing faded the color so much that in 1903 the club sought to replace them.

During its history, the club has acquired a number of nicknames, la Vecchia Signora (the Old Lady) being the best example. The "old" part of the nickname is a pun on Juventus which means "youth" in Latin. It was derived from the age of the Juventus' star players towards the middle of 1930s. The "lady" part of the nickname is what fans of the club referred to it as affectionately prior to the 1930s. The club is also nicknamed la Fidanzata d'Italia (the Girlfriend of Italy), because over the years they have received a high level of support from Southern Italian immigrant workers (particularly from Naples and Palermo), who arrived in Turin to work for Fiat since the 1930s. Other nicknames include; i bianconeri (the black-and-whites) and le zebre (the zebras) in reference to Juventus' colors.

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