Argument #1: Strict regulations might affect availability
of the content. These days, people rely on search engines
as one of their main sources of information. Google controls the
search-ability of online content due to the revenue from paid
advertising, their main source of revenue. Too much regulation
might prevent them from being able to share all the content
(Glazer, 2015, p. 1025). Opt in is a tool that imposes high
costs and harmful unintended consequences and should therefore
be reserved for situations where the risk of those costs and
consequences is justified (Marshall, 2001, p. 521).
Argument #2: It is hard to find a balance between control
mechanisms and accessibility of sensitive information.
Legislative and regulatory action could slow down access to
information by replacing the current regime, in which the FTC
merely enforces industry self-regulatory policies, with one in
which the government dictates how data may be collected and used
(Kennerly, 2018, p. 137).. Implementing the right control
mechanisms will make it difficult to constantly respond to the
changing technology and cast of players (Masci, 1998, p. 969).The U.S lacks a comprehensive federal law that regulates the
collection and use of personal information (O'Connor, 2018).
Companies shouldn't invest so much in protecting highly
sensitive consumer data or information and rather invest in
other important operational and maintenance activities of the
company (Chamberlain et.al, 2018).
Sources
Glazer,
S. (2015, December 4). Privacy and the internet. CQ
researcher, 25,
1009-1032. Retrieved