If
the message or symbol of one party or organization serve other
people, group interest, people do not perceive it as propaganda
despite its nature. In contrast, the message or symbol that does
not match with people interest or mindset, the message is seen
as propaganda, which in modern day is considered negative. (Laswell,
629)
“...
the propagandist may be said to be concerned with the
multiplication of those stimuli which are best calculated to
evoke desired responses, and with the nullification of those
stimuli which are likely to investigate the undesired
responses.”
(Lasswell,
630)
Sources
Herman,
E. (2000). The
Propaganda Model: a retrospective. Journalism Studies, Vol. 1,
No. 1, 101-112.
Lasswell,
H. (1927). The
Theory of Political Propaganda. The American Political
Science Review, Vol. 21, No. 3,
627-631.