Luxe Boutique first started in Soho, NY. Best
friends Anita Avakian and Jordan Bittner both had a
passion for the culture and beauty of fashion. Anita,
a Photographer, and Jordan a Fashion Coordinator at
Maxim Magazine, both were very familiar with the
field. They have always had a passion for fashion and
wanted to do something with it. They have been best
friends for more than 15 years and knew that, now more
than ever, was time to peruse their love for fashion
and share it with others. They decided Soho was the
perfect area, always fast-paced with the latest
trends. Using all their saved up money and dreams,
they opened the store in May 2010. Through friends and
great advertising, their business became widely known
for the hottest and latest trends. They carried every
desirable designer plus introduced many great, new
ones. Soon, after a short two years, Anita and Jordan
realized it was time to expand their business. So,
they created a second store in Midtown Manhattan. They
continue to come up with new ways to expand their
business and bring the best products to their loyal
and new customers!
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